12 WEEK SOCIAL SELLING 101 COURSE 

 

Written and delivered by Jack Kosakowski (@jackkosakowski) with the support of Jason Sibley (@JasonCreation) - This 12 week program took over eight months to design.  The content is designed around the same process that Jack has used to close more than 2 million dollars in revenue over the last 3 years. Starting with understanding your social "Why," and taking a deep dive into your short-term and long-term objectives. Our goal is to get you to really understand what your trying to achieve using social media as the vehicle to get results over time.  Jack and Jason are also on hand for Personal 1-1 support to make sure you are getting the most from the course. Although it's a sales course, marketing can get just as much long-term value and results. 

A 12 Week Video Learning Program on the Who? Why? What? and How? to turn SOCIAL into SALES. Expertly guided through the process by Jack and Jason. Come join us.

Looking to get results using a social selling process designed around creating, strengthening, and influencing the 1-1 conversation using social media as the vehicle?  If so, this is the course for you!

You will get over 12 hours of actionable content in a total of 60 "how-to" videos and worksheets along with a long-term strategy to monetize your social selling process.  Below is an outline of all 12 modules. 

Module 1 - Setting Yourself Up For Social Selling Success

1.0   – Introduction Module 1

1.1   – Identifying Your Social Selling Why

1.2   – Creating Short-Term Course Objection Plan

1.3   – Creating Long-Term Course Objection Plan

1.4   – Outro: Homework & Key Takeaways

Module 2 - Creating Your Long-Term Social Selling Content Strategy

2.0 – Introduction Module 2

2.1 – Identifying Targeted Keywords & Hashtags

2.2 – Identifying Relevant Industry Content

2.3 – Identifying Relevant Influencer Content

2.4 – Outro: Homework & Key Takeaways

Module 3 – How To Create A Revenue Generating Twitter Profile

 3.0 – Introduction Module 3

3.1 – Creating A Kick A$$ Twitter Profile That Gets Noticed

3.2 – Driving Twitter Followers To Take Specific Action

3.3 -  Pinning Is Winning

3.4 – Outro: Homework & Key Takeaways

Module 4 – How To Create A Revenue Generating LinkedIn Profile

 4.0 – Introduction Module 4

4.1 – Creating A Headline & Summary That Stands Out

4.2 – Building Credibility Using Simplicity In Work History

4.3 – Using Recommendations To Position Yourself As The Expert

4.4 – Outro: Homework & Key Takeaways

Module 5 – How To Identify & Organically Get Into Social Conversations

 5.0 – Introduction Module 5

5.1 – Using Targeted 1-1 Data To Create

5.2 – Using Twitter Search To Find Targeted 1-1 Conversation

5.3 – Using LinkedIn To Create Targeted 1-1 Conversation

5.4 – Strategy Around Value vs Ask Social Messaging

5.5 – Outro - Homework & Key Takeaways

Module 6 – How To Leverage Content Real-Time To Create Conversation

 6.0 – Introduction Module 6

6.1 – Using Targeted 1-1 LinkedIn Pulse Content To Create, Strengthen, & Influence Conversation

6.2 – Creating Real-Time 1-1 Targeted Content Alerts To Save You Time

6.3 – Leveraging Your Twitter Feed & Lists To Segment 1-1 Targeted Conversation

6.4 – Outro - Homework & Key Takeaways 

Module 7 – How To Create & Curate Content That Creates 1-1 Inbound Conversation

 7.0 – Introduction Module 7

7.1 – Leveraging Gifs & Humor Strategically In Your Social Conversations

7.2 – How To Curate Content That Stands Out Among The Noise

7.3 - Strategically Using Video To Create, Strengthen, & Influence Conversation

7.4 – Outro: Homework & Key Takeaways 

Module 8 – How To Automate Targeted Content Around The Clock

8.0 – Introduction Module 8

8.1 – How To Tweet & Repeat

8.2 – Art & Science Behind Frequency Of Publishing Content

8.3 – Curating LinkedIn Content On LinkedIn To Maximize Engagement

8.4 – Outro: Homework & Key Takeaways

Module 9 – How To Build A Targeted Niche Audience That Drives The Right Conversation

9.0 – Introduction Module 9

9.1 – The 5x Value vs Ask Strategy

9.2 – How To Build A Targeted Niche Audience At Scale

9.3 – Social Sharing To Get The Right People Caring

9.4 – Outro: Homework & Key Takeaways

Module 10 – Managing Targeted 1-1 Social Conversations Over Time

10.0 – Introduction Module 10

10.1 – The 5x Value vs Ask Outline

10.2 – Turning Twitter Lists Into Your Social Religion

10.3 – Managing LinkedIn Conversation Over Time

10.4 – Outro: Homework & Takeaways

Module 11 – Keeping The 1-1 Social Conversation Alive

11.0 – Introduction Module 11

11.1 – Content Strategies To Revive & Strengthen Social Conversation

11.2 – Using Personalization To 1-1 To Sell Without Selling

11.3 – Why Humor Wins

11.4 – Outro: Homework & Takeaways

Module 12 – How To Stay Out Of Social Selling Friend Zone & Achieve Offline Conversation

12.0 – Introduction Module 12  

12.1 - How To Balance 5x Value Vs Ask

12.2 – Mastering Value Messaging

12.3 – Integrating Social Data In Your Phone Conversations

12.4 – Outro: Homework & Takeaways

Jack is a true practitioner of sales and has generated over 2 million dollars in revenue using these exact strategies and processes in his sales process to help move the needle.  He currently runs the US division of the Creation Agency and works with mid-market and enterprise companies to help them drive revenue using social media in their sales process. 

Jason is a true practitioner and innovator in the digital marketing space.  He is the founder and CEO of Creation Agency that currently works with some of the top enterprise companies globally.  Samsung, IBM, & HP to name a few.