In this training, you will learn a simple process and the technology you need to get started integrating social into your traditional sales process. We will deep dive into the why, when, HOW, and what you need in order to get started.

You will learn how to find out the number of buyers that you have who are active on social media. This will allow you to decide what type of commitment you want to make on social using data as the determining factor.

You will also learn the tools you should be leveraging to find targeted industry content and the strategy around how content can drive offline conversation. You will walk away with actionable strategies you can leverage to create, strengthen, and influence the 1-1 social conversation with targeted buyers.