Turning Your Marketing ROI Into A Multi-Channel Science
CEO (US Division) of Creation Agency
CEO of Circle Social Inc.
reframe your marketing strategy to build cross-channel campaigns.
track results across channels and connect online campaigns to offline strategy and tactics.
use data to define and build audiences, then tailor messaging.
Did you know that when Facebook and Google Adwords are used together, there is an additional 10-20% increase in results versus either of the two alone? This is the power of cross-channel, integrated marketing. Not only do you get a revenue stream from both channels, but you increase the value of each channel at the same time.
At any given time only about 10% of customers are ready to make a decision. That means that 90% need further persuading or are going to make a decision later. So how do you track this as a marketer?
This webinar will cover the tactics for cross-channel marketing as well as techniques to measure overall performance.
Nick Jaworski is the of owner of Circle Social Inc, a digital marketing agency that specializes in helping recovery centers and other healthcare organizations connect with patients and their communities to grow their census. He has helped start and grow businesses across the world in Turkey, China, and the US. He has a particular passion for using data-driven decisions to drive people-centered strategies. When he's not online, he can be found spending time with his favorite person in the whole world, his daughter.